Grand Rapids skyline at night with illuminated bridge over the Grand River

Integrated Value Creation + Operational Excellence + Buy-Side M&A

Turn Investment Strategy
Into Measurable Execution

One Firm. One Engagement. Total Accountability.

From investment thesis to exit.

_nclude Capital gives emerging private equity managers and lower middle market leadership teams the strategic expertise, execution capacity, and M&A support needed to accelerate value creation, from investment thesis through integration and exit.

Built for Fund I and Fund II managers, PE-backed businesses, and lower-middle-market companies preparing for growth, acquisition, or ownership transition.

One Integrated Partner for the Lower Middle Market

Lower middle market companies and emerging PE managers face a challenge that most advisors aren't built to solve: turning a sound thesis into a pressure tested value creation plan that drives measurable execution across operations, people, and M&A simultaneously.

_nclude Capital was founded to fill that gap. We are an integrated end-to-end solution, not a collection of separate advisors with different motivations. One team, one engagement, one accountability structure from strategy through exit.

Our platform delivers faster implementation, better KPI visibility, and clearer accountability, giving investment teams and leadership the capacity to focus on decisions that move the business forward.

See How We Work
3 Integrated Capabilities
1 Unified Partner
360° Value Creation View
LMM Focused Universe

The Problem Is Not a Lack of Advisors

It is a lack of shared ownership.

Operating partners develop value creation plans. M&A advisors pursue transactions. Consultants address individual functions. But when each advisor sees only part of the business, leadership ends up coordinating the work. No one is accountable for the complete outcome.

The result:

  • Value creation plans that stall after the presentation
  • Disconnected priorities across investors, boards, and management
  • Slow decisions and repeated education of outside advisors
  • Inconsistent KPIs and limited forward-looking visibility
  • Acquisitions that overlook operational fit and integration capacity
  • Leadership teams consumed by coordination instead of execution

Operating partners develop value creation plans. M&A advisors pursue transactions. Consultants address individual functions. But when each advisor sees only part of the business, leadership ends up coordinating the work. No one is accountable for the complete outcome.

With _nclude, the outcome is different:

Faster implementation
Better KPI visibility
Improved margins
Clearer accountability
Stronger acquisition fit
Reduced leadership burden

_nclude Capital replaces fragmented advisory with one integrated team that connects strategy, operations, and M&A around a single value creation plan.

One Partner. Three Connected Capabilities.

Each capability is integrated with the others. The work on operations informs M&A diligence. The investment thesis drives the value creation plan. No handoffs. No gaps.

Value Creation

Translate the investment thesis into prioritized initiatives, measurable milestones, and an operating plan that management can actually execute, not just present.

  • Investment thesis to operating plan translation
  • Prioritized initiative roadmap with milestones
  • Revenue growth and margin improvement tracking
  • LP-ready value creation reporting

Operational Excellence

Build the KPIs, processes, leadership cadence, and accountability required to scale predictably and improve performance, without growing headcount to do it.

  • KPI development and performance management
  • Process and cost structure optimization
  • Scalable reporting and management infrastructure
  • Leadership cadence and accountability systems

Buy-Side M&A

Identify, evaluate, and integrate acquisitions based on strategic fit, operational reality, and value creation potential, not simply financial screens.

  • Proprietary deal sourcing and origination
  • Operational and strategic due diligence
  • Integration planning and execution
  • Platform and add-on acquisition strategy

How an Engagement Works

Every engagement starts with understanding your specific situation, not fitting you into a pre-packaged program. Here is how we typically work together.

What Makes Us Different

Integrated, Not Siloed

Value creation, operations, and M&A work together under one team, with no coordination overhead and no information gaps between advisors.

Operators First

We've built and run businesses. Our guidance comes from operating company experience, the kind that produces faster implementation, not just better-formatted recommendations.

LMM Focused

We specialize in the lower middle market, where complexity is high, resources are lean, and the right partner reduces the leadership burden rather than adding to it.

Speed & Accountability

One partner owns the outcome across strategy, operations, and M&A, eliminating the coordination friction that slows decisions and dilutes accountability.

A Trusted Entry Point

For companies new to private equity, we are a transparent, low-pressure partner for an open conversation about organic growth, inorganic growth, and what ownership transition actually involves.

Measurable Outcomes

Every engagement is structured around observable outcomes: improved margins, better KPI visibility, stronger acquisition fit, and reduced dependence on any single leader.

Start the Conversation

Whether you're a PE manager or a lower middle market company looking to increase their value, we'd like to hear from you. No pressure. Just a real conversation.

A safe approach to PE

A trusted relationship

One firm. One engagement. Total accountability.